For a little while now, the NFL have been running commercials on TV advertising their clothing range with the tagline "The Drip Is in the Details". It certainly makes you feel old when you have no clue what the slogan means in a mainstream TV ad!
Sometimes I'll click on one of the trending topics on X and read through some of the tweets. Four minutes later I'll still have no clue who any of the names mentioned are, whether what they've done is good or bad, or why the topic is even trending in the first place.